XCamp is a two-day conference for people leading experience—across digital, service, and operational design. It’s built for decision-makers and doers shaping how organizations serve customers, clients, and communities. The event brings together leaders in user experience, customer experience, product strategy, marketing, innovation, and transformation to explore how better design drives better outcomes.

Mark it down: October 8–9, 2025, in Saskatoon, SK. We’re taking over The Alt Hotel and Remai Modern for two days of thinking, building, and hanging out with people who get it. Inquire here.

User-experience touches many positions — last year, we had a perfect blend of industries and leaders of various positions, including Managers, Directors, VPs, and C-Suite professionals in fields such as Operations, Customer Experience (CX), User Experience (UX), Digital Strategy, Innovation, Product & Service Development, Marketing & Communications, Client Services, Digital Transformation, and Strategic Procurement. If this is a good fit for you, maybe XCamp is.

All of us. XCamp is designed to be participatory, not passive. You’ll hear from thoughtful keynote speakers, but much of the value comes from the people in the room. Workshops and roundtables are shaped to create space for honest exchange, sharing what’s working, unpacking what’s not, and learning from others facing similar challenges. Whether you contribute out loud or reflect quietly, the conversations are designed to be relevant, reflective, and worth returning to when the work gets complex. That said, if you're interested in a larger speaking role... inquire here!

XCamp is organized by your friends at zu, a digital experience consultancy based in Saskatoon. We’ve spent the past 30 years helping organizations across the Prairies solve complex problems through design. We created XCamp to bring together the people doing that work, often quietly, often in silos, and give them space to connect, share, and strengthen the role of experience in the systems that shape our province and beyond.

We do share a formal agenda—but not right away. The program takes shape closer to the event, once we have a better sense of who’s coming and what they’re focused on. There’s structure—but also room to think, connect, and reset. That said, some themes show up year after year:

/ Designing services across systems and silos
/ Leading teams through change
/ Research that creates movement—not just insight
/ Governance and structures that support experience work
/ Journey mapping and service blueprinting
/ Voice of customer and internal listening programs
/ Accessibility and equity, built in from the start
/ Making sense of AI in design and decision-making
/ Measuring experience in ways that matter to leadership

Oh you thought we meant food. Tuck shop? Of course. Catered meals? Always.