XCamp is a two-day conference for people leading experience—across digital, service, and operational design. It’s built for decision-makers and doers shaping how organizations serve customers, clients, and communities. The event brings together leaders in user experience, customer experience, product strategy, marketing, innovation, and transformation to explore how better design drives better outcomes.

Mark it down: October 8–9, 2025, in Saskatoon, SK. We’re taking over The Alt Hotel and Remai Modern for two days of thinking, building, and hanging out with people who get it. Inquire here.

User-experience touches many positions — last year, we had a perfect blend of industries and leaders of various positions, including Managers, Directors, VPs, and C-Suite professionals in fields such as Operations, Customer Experience (CX), User Experience (UX), Digital Strategy, Innovation, Product & Service Development, Marketing & Communications, Client Services, Digital Transformation, and Strategic Procurement. If this is a good fit for you, maybe XCamp is.

All of us. XCamp is designed to be participatory, not passive. You’ll hear from thoughtful keynote speakers, but much of the value comes from the people in the room. Workshops and roundtables are shaped to create space for honest exchange, sharing what’s working, unpacking what’s not, and learning from others facing similar challenges. Whether you contribute out loud or reflect quietly, the conversations are designed to be relevant, reflective, and worth returning to when the work gets complex. We’re always looking for great speakers and facilitators to join us for future XCamp events. If that’s you, drop us a line.

XCamp is organized by your friends at zu, a digital experience consultancy based in Saskatoon. We’ve spent the past 30 years helping organizations across the Prairies solve complex problems through design. We created XCamp to bring together the people doing that work, often quietly, often in silos, and give them space to connect, share, and strengthen the role of experience in the systems that shape our province and beyond.

We’re still putting together the perfect menu for XCamp Vol. III. The program takes shape closer to the event, once we have a better sense of who’s coming and what they’re focused on. Themes of talks, workshops, and panels include:

/ Creating an Experience Vision for your organization
/ Operationalizing CX/UX in your org
/ AI and CX/UX/ Visual Communications and Sketching
/ Innovation frameworks
/ The importance of experimentation
/ Behavioural science
/ The rise of new job descriptions that will define your workforce
/ Measurement models for Service Design and CX
/ Future users: Who are Gen Alpha and why they will disrupt everything we know

Oh, you thought we meant food? Tuck shop? Of course. Catered meals? Always.

We have space for approximately 100 people. Our goal is to bring together a dynamic and diverse group of individuals, organizations, and industries to create an open and balanced environment for sharing, learning, and connecting. We look to host no more than 2 individuals per organization and 2 organizations per industry, while ensuring we save spots for underrepresented groups. We've sold out two years in a row, so don't sleep on it.

Tickets are $1,000. That covers two full days packed with keynotes, panels, and hands-on workshops - plus lunch, a great party, tuckshop treats, and a few unexpected moments we think you'll love.