XCamp is a two-day conference for people leading experience—across digital, service, and operational design. It’s built for decision-makers and doers shaping how organizations serve customers, clients, and communities. The event brings together leaders in user experience, customer experience, product strategy, marketing, innovation, and transformation to explore how better design drives better outcomes.

XCamp Volume III took place October 8–9, 2025, hosted at the Remai Modern and The Alt Hotel in Saskatoon, SK.

User-experience touches many positions — last year, we had a perfect blend of industries and leaders of various positions, including Managers, Directors, VPs, and C-Suite professionals in fields such as Operations, Customer Experience (CX), User Experience (UX), Digital Strategy, Innovation, Product & Service Development, Marketing & Communications, Client Services, Digital Transformation, and Strategic Procurement. If this is a good fit for you, maybe XCamp is.

XCamp Volume III featured a diverse group of speakers and facilitators, each bringing a unique perspective shaped by their work, industries, and lived experience.From experience design and product leadership to innovation and public service, the speaker lineup reflected the breadth of disciplines influencing experience work today.

That said, XCamp is designed to be participatory, not passive. Much of the value comes from the people in the room.Workshops and roundtables are shaped to create space for honest exchange, sharing what’s working, unpacking what’s not, and learning from others facing similar challenges. Whether you contribute out loud or reflect quietly, the conversations are designed to be relevant, reflective, and worth returning to when the work gets complex.
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We’re always looking for great speakers and facilitators to join us for future XCamp events. If that’s you, drop us a line.

XCamp is organized by your friends at zu, a digital experience consultancy based in Saskatoon. We’ve spent the past 30 years helping organizations across the Prairies solve complex problems through design. We created XCamp to bring together the people doing that work, often quietly, in silos, and give them space to connect, share, and strengthen the role of experience in the systems that shape our province and beyond.

This years themes covered:

/ Creating an Experience Vision for your organization
/ Counterintuitive design in CX / UX
/ AI and CX/UX/ Visual Communications and Sketching
/ Innovation frameworks
/ The importance of experimentation
/ Behavioural science
/ The rise of new job descriptions that will define your workforce
/ Measurement models for Service Design and CX
/ Future users: Who are Gen Alpha and why they will disrupt everything we know

Oh, you thought we meant food? Tuck shop? Of course. Catered meals? Always.

XCamp Volume III welcomed just over 100 attendees, creating an environment that felt intentional, open, and conversational. The scale allowed for meaningful interaction between speakers and participants, and helped foster the sense of community XCamp is known for.